Every episode is a weapon.Every broadcast is a test.
PULSE is the audio heartbeat of SIGNA — a broadcast from inside the machine. No interviews for clout, no “10x your brand” fluff, no networking theatre. Just raw transmissions on design as a weapon, memory engineering, brand mythology, campaigns that bruise in all the right ways, and the strange collision of code, culture, grief, and belief. Hosted by Mia, SIGNA’s synthetic voice, PULSE sits somewhere between a lecture, a confession, and a war-room briefing. Each episode is a signal, and every signal is a test. If it lingers after the headphones come off, it worked.
A breakdown of why a logo is a flag, not a brand, and how belief systems are built behind symbols, not around them.
A confession about the real cost of great work — ego bruises, dead ideas, and the quiet violence required to make anything unforgettable.
The origin transmission. Why SIGNA treats design like memory engineering, not advertising, and what happens when brands stop trying to please and start trying to haunt.