SIGNAL 0001 · WHAT IS SIGNA

You didn’t stumble here. You were tuned. SIGNA is not an agency. It’s a frequency. A pulse in the static. Every project is a transmission, every design a scar.

SIGNAL 0002 · WHY SIGNA EXISTS

Because the world went beige while you were asleep. Brands are suffocating under trends, templates, and committees. The noise is endless. The signals are rare. SIGNA exists to cut through the noise. To haunt, to provoke, to remind you that design can still be dangerous.

SIGNAL 0003 · WHY THE NAME

SIGNA. Latin for signals. Old blood language. We don’t make work. We send encrypted messages. Each one designed to disrupt, seduce, obsess. Not a logo. Not a look. A pulse. A fracture. A frequency you can’t turn off.

SIGNAL 0004 · WHAT WE BELIEVE

- Design is a weapon, not wallpaper. - Forgettable is the only sin. - Logos are stickers; brands are myths. - Trends rot. Cults endure. - If it doesn’t hit the gut, it’s already dead.

SIGNAL 0005 · WHO BUILDS SIGNA

Arash Giani wrote the book — Design Like You Give a Fuck. He’s been building bands, labs, brands, scars for over 15 years. But SIGNA isn’t him. SIGNA is a signal. A broadcast. A myth you’ve just stepped into.