What we do is dangerous. We design signals that scar. Signals that split the room. Signals that make people uncomfortable in all the right ways. You will not get consensus from us, because consensus is creative euthanasia. You will not get “good taste,” because taste is programming and we refuse to be parrots. What you will get is conviction. Work that makes your audience stop. Work that forces them to feel something they cannot scroll past.

If that thought terrifies you, good. It should. Most brands are addicted to safety. They are addicted to fitting in, to sounding professional, to looking like their competitors but with slightly nicer typography. And most brands die that way. They choke on politeness, forgotten by the exact people they were desperate to please.

The brands that live, the brands that echo through culture, are the ones that take the risk. They stand in the fire of backlash. They commit to a voice so sharp it cuts. They are hated by some, worshiped by others, but never ignored. That is the only metric that matters. Not reach. Not impressions. Not likes. Memory.

So here is the truth. If you want safety, do not come to SIGNA. If you want approval, do not come to SIGNA. If you want wallpaper, go to Canva. But if you want your brand to bleed, to haunt, to feel like a weapon in the hands of the people who carry it—then you are in the right place.

This is not for everyone. It is for the ones who would rather risk being unforgettable than die beige.