Strip it away. Take off your go-to font. Kill your favorite palette. Delete your little corner-radius obsession. What’s left? If the answer is nothing, then you don’t have a style. You have a comfort zone in drag. Most “signature styles” are just habits, repeated until they feel like personality. That is not conviction. That is addiction.

The truth is, style is easy. Anyone can pick a vibe, stick to it, and filter every project through that lens. That is why Instagram is full of portfolios that look like clones of clones. Beige minimalists. Neon glitch kids. Retro-futurists. All of them safe in their little visual tribes, decorating brands like mannequins in their personal wardrobe. It looks cool. It feels empty.

Real designers don’t worship style. They wield it. They pick it up, put it down, break it, burn it, bend it into something that serves the fucking idea. The best work doesn’t look like you. It looks like the truth expressed so clearly and so violently that it could not exist any other way. The style disappears. The idea bleeds through.

People don’t buy “style.” They buy story. They buy the moment they feel recognized in the work. They buy the conviction that a brand is speaking directly to them. Your style might impress your Behance followers, but it will not build a tribe. A story will.

So stop hiding behind aesthetics. Stop dressing every brand in your favorite outfit. Stop calling your habits a voice. You are not here to be a stylist. You are here to be a weapon. Style is the mask. Conviction is the face beneath it. And if you are too afraid to take the mask off, then you are not designing—you are cosplaying.