Maison Margiela wanted a fragrance that didn’t just smell fatal, it had to look like a weapon. A perfume that embodied elegance as danger, seduction as strategy, beauty as violence. We created Coup Fatal, a name that lands like a strike. The identity fuses Margiela’s avant-garde roots with the language of death blows: sharp typography, […]
READ Case Study →Luxury fashion has become noise — flooded with collabs, restocks, and infinite variations. CODEX was built to bring silence back to the signal: absolute scarcity, absolute finality. The name CODEX calls back to forbidden manuscripts — secret knowledge preserved in fragments. Each drop is finite and irreversible: only 25 garments exist, never reprinted, never restocked. […]
READ Case Study →Biotech branding is usually soft, safe, and sterile. It relies on smiling doctors, white labs, and soothing shades of blue to sell comfort and trust. But AION was never built to reassure. Their mission is to end genetic suffering at the root. Not to treat symptoms, but to reprogram existence itself. The challenge was to […]
READ Case Study →Dating apps all try to look polished, perfect, and hopeful. Bumble wanted to cut through the clutter with humor and edge, while still making a point: the old idea of love (myths, fate, Cupid with arrows) doesn’t work anymore. Modern love is built differently. Instead of romance as divine magic, we framed it as a […]
READ Case Study →The pre-workout market is saturated with clichés: lightning bolts, neon splashes, and cartoon aggression. Every brand screams the same thing louder and louder, hoping to look “hardcore.” IRONMADE wanted something different. The challenge was to create a pre-workout brand that didn’t look like an energy drink but like initiation into a warrior cult. SIGNA framed […]
READ Case Study →Luxury furniture is saturated with names competing for attention, shouting heritage and craftsmanship in glossy magazines. But for the ultra-elite, visibility is noise. Obscura wanted the opposite: a brand that did not advertise, did not decorate, did not explain. The brief was to create an identity so disciplined it could exist only in whispers, where […]
READ Case Study →Fast food advertising is safe, glossy, and forgettable. Smiles, perfect buns, dripping cheese, the same script on endless repeat. Chicken Hotfire wanted none of it. The brief was to launch a campaign so primal it would feel less like a promotion and more like a ritual. The brand wasn’t asking customers to eat. It was […]
READ Case Study →Most homelessness campaigns are designed to generate sympathy, but end up diluted by clichés and soft language. The Salvation Army needed something that would cut through apathy and force attention. The challenge was to create a campaign so unflinching it would not only be noticed, but remembered. One that made the cost of indifference impossible […]
READ Case Study →Streetwear is flooded with copycat logos and empty hype. Everyone wants to be edgy, but most end up safe, polished, and forgettable. UNCOMMON needed to stand apart, not by chasing trends, but by rejecting them completely. The goal was to create a brand that didn’t just sell clothes, but embodied defiance; a Berlin-born movement that […]
READ Case Study →High-end dining often slips into spectacle, chasing novelty and overproduced theatrics. TORO House wanted something different. The vision was a Japanese restaurant that embodied restraint, refinement, and mastery. The challenge was to design a brand that could reflect the quiet authority of a true itamae, a chef who has dedicated decades to craft, without diluting […]
READ Case Study →The audio market is split between disposable plastic gadgets and heritage brands clinging to retro aesthetics. ORAYA wanted to carve a new path: high-end audio that feels futuristic, sculptural, and inevitable. The brief was to design a brand that does not just play sound, but embodies it, a presence that looks as powerful as it […]
READ Case Study →The tequila market is a circus of neon labels, celebrity gimmicks, and hollow “premium” claims. Our client didn’t want another bottle screaming for attention. The brief was simple but brutal: create a brand that commands silence, presence, and respect. A tequila forged in darkness, crafted with precision, and impossible to ignore. We stripped tequila of […]
READ Case Study →Energy drinks are saturated with lightning bolts, monster claws, and generic “extreme” visuals. The market screams for attention, but few actually stand out. KÖLD needed to do the opposite. The brief was to build a brand that didn’t just sell energy, but an experience of icy precision and dangerous cool. This wasn’t about another can […]
READ Case Study →Gyms are everywhere, but most sell the same hollow promise of “wellness” and “lifestyle.” Forge wanted to break away from the soft-focus clichés and position itself as a crucible. Not a place to casually exercise, but a club where bodies are built, minds are sharpened, and excuses are annihilated. The brand had to look and […]
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