Most homelessness campaigns are designed to generate sympathy, but end up diluted by clichés and soft language. The Salvation Army needed something that would cut through apathy and force attention. The challenge was to create a campaign so unflinching it would not only be noticed, but remembered. One that made the cost of indifference impossible […]
READ Case Study →Streetwear is flooded with copycat logos and empty hype. Everyone wants to be edgy, but most end up safe, polished, and forgettable. UNCOMMON needed to stand apart, not by chasing trends, but by rejecting them completely. The goal was to create a brand that didn’t just sell clothes, but embodied defiance; a Berlin-born movement that […]
READ Case Study →High-end dining often slips into spectacle, chasing novelty and overproduced theatrics. TORO House wanted something different. The vision was a Japanese restaurant that embodied restraint, refinement, and mastery. The challenge was to design a brand that could reflect the quiet authority of a true itamae, a chef who has dedicated decades to craft, without diluting […]
READ Case Study →The audio market is split between disposable plastic gadgets and heritage brands clinging to retro aesthetics. ORAYA wanted to carve a new path: high-end audio that feels futuristic, sculptural, and inevitable. The brief was to design a brand that does not just play sound, but embodies it, a presence that looks as powerful as it […]
READ Case Study →The tequila market is a circus of neon labels, celebrity gimmicks, and hollow “premium” claims. Our client didn’t want another bottle screaming for attention. The brief was simple but brutal: create a brand that commands silence, presence, and respect. A tequila forged in darkness, crafted with precision, and impossible to ignore. We stripped tequila of […]
READ Case Study →Energy drinks are saturated with lightning bolts, monster claws, and generic “extreme” visuals. The market screams for attention, but few actually stand out. KÖLD needed to do the opposite. The brief was to build a brand that didn’t just sell energy, but an experience of icy precision and dangerous cool. This wasn’t about another can […]
READ Case Study →Gyms are everywhere, but most sell the same hollow promise of “wellness” and “lifestyle.” Forge wanted to break away from the soft-focus clichés and position itself as a crucible. Not a place to casually exercise, but a club where bodies are built, minds are sharpened, and excuses are annihilated. The brand had to look and […]
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